Looks like women around the world put varied emphasis on lines and wrinkles as they age, and those in the U.S. are most concerned. According to recent Mintel research, the $2.3 billion (in 2011) U.S. anti-aging skin care market has experienced substantial growth in the past five years, as women continue to search for the next advancement to stave off the signs of aging. American women lead the way in anti-aging facial skin care usage when compared to their counterparts in Germany, France and the UK, while the West (U.S., UK, France) launched the most anti-aging skin care products between 2009 and 2011 in comparison to Japan and China. Thirty-seven percent of U.S. women have used anti-aging creams and serums for the face, compared to 23% of UK women, 24% of the female population in France, 25% of women in Germany and 26% of women in Spain.
 
Devices, too, are gaining in popularity. While usage is modest (just 4% of U.S. women have used an anti-aging device), 35% of American women report that while they haven’t used an at-home anti-aging device, they would be open to trying one. Furthermore, women seem more interested in at-home treatments than visiting a professional.